Welcome to our community of professional rule breakers. We follow no set rules or leaders, we inspire each other.

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If you want to start or join a rebellion, look no further. We’re supporting people to come together, and start launching mutinies.

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We have found pirates in every sector from education to finance, to healthcare, retail, finance and more. These are the stories that explain how do professional rule breaking

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Find out who’s who on our pirate map, join forces with others on the forum, and check for upcoming Be More Pirate events.

The story so far…

“Are you here to sell books, or start a movement?”

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In May 2018  Sam Conniff published his debut book Be More Pirate with Penguin Random House. Wanting to fly the flag and actually live the values of the book, on launch day he took a punt and fly-postered the entire outside window of Penguin’s building on Vauxhall Bridge Road, with the front cover of the book. No permission sought.

Needless to say it didn’t go down well, and for a while it looked like he might be the first author to lost his publishing deal on the day of launch. But, bold moves often reap rewards and towards the end of the day, Richard Branson saw the stunt and sent a tweet. The book launched.

As the readership grew, something unexpected happened; hundreds of messages from people explaining how they’d begun their own rebellions in everything from finance to education and healthcare.

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In a matter of months, it became clear that Be More Pirate was evolving organically from a book into a social movement. People started rallying on social media. If Sam wasn’t going to host a meet up, it was going to happen without him.

Then, as if by magic, a messages came in was in the form of investment. Christopher Kingsman, understanding the need for real change and spotting the potential for a movement, decided to fund the role of a Right Hand Pirate who could manage and support the growing crew and organise a meet up.

Which is exactly what happened: 100 modern pirates on the replica of Sir Francis’ Drake’s ship The Golden Hinde in February 2019. The beginning of a movement.

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And that is where we now are…in a new era of pirates and professional rule breaking.

There are challenges that lie ahead but every day new pirates emerge with stories to tell and an appetite to do things differently - we’re learning as we go and taking inspiration from them.

So spread the word, join the crew, stop fucking around and be more pirate!





I’m Alex Barker, Right Hand Pirate to Sam and go to for any questions or suggestions you have about the community. Prior to this I worked at the RSA (Royal Society of Arts), where I was Communications manager in the Fellowship team. I left in September 2018 to indulge in a sabbatical. But then this job came up, and like so many of the stories I’ve heard from others, I didn’t know how much I needed to hear this message.

With that in mind I’ve written my own code for the community, which is something of a promise from me (and Sam) to everyone involved.


Be more pirate community code


We pledge to keep this whole thing fun. What else are we here for? As the lines between our work and leisure continue to blur, having more fun is the professional rule we should all break.

Walk the talk

So much of the despondency about how to create change is a result of hypocrisy and flash in the pan promises from our leaders. So, if you catch us not saying we’ll do something, and then it amounting to jack shit, please call us out.

The talk won’t be noise

Be More Pirate won’t be another content machine eating up your inbox and mental energy. We will not create stuff just for the sake of it, or for empty marketing. All our content will be designed to help you make useful connections and take action.

It’s a two way street

Where Be More Pirate chooses to focus its collective power will be determined by everyone and anyone who wants to be involved. We reckon that most of us are on the same side so let’s be an antidote to social divisions and top down systems.