The New Citizenship project want to reclaim the idea of the ‘Citizen’. Studies show that when we think of ourselves as just consumers, we’re less likely to tackle society’s biggest problems, from climate change to international inequality.
When we think of ourselves as citizens, we’re more likely to participate, volunteer and come together to make our society stronger and more effective.
They work with all types of organisations to create projects and prototypes to engage people as citizens, from documentary films to new social enterprises, intended to feed the citizen in all of us.
We are citizens, not just consumers. Be inspired and make the citizen shift