The Pirate Code 2.0
“If you really listen to what matters to yourself and your team, and provide it, you’ll build deep and powerful motivation, trust and appreciation…”
A lot of rules need to be broken, but they also need to be re-written. You can have a killer strategy but if your internal culture is poor, forget it. A code is a set of principles that will strengthen or even save your organisation.
Codes work because:
By figuring out what does matter, you can finally let go of what doesn’t. Really, let go. This is entirely necessary in a world of too much.
Codes are written by everyone for everyone which means an equal stake in the outcome and equal responsibility for deciding where you sail to next.
Build your code
Identify three values that you would be willing to fight for. Really. As in a physical fight. Start there.
Convey the sentiment rather than control the message, or try to capture the principle of 'Show and don't tell'.
Your articles need to have practical applications. If you are committed to diversity, how is it applied in the way you behave?
Test out the code on some hypothetical real life situations - will it help you make decisions or break deadlocks?
Is it a rallying cry you can use internally, is it clear to everyone?
In tough times, will you find it it motivating? Does it excite you?
And finally, figure out what happens if people break the code (how would your team walk the plank?)