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Pam started a revolution using food to change the way people live and learn when she launched Incredible Edibles in a small market town in the north of England. On spare land, in people’s gardens and even in front of the police station, Pam and her crew planted ‘propaganda gardening’ that changed a community’s relationship with food, nature and eventually itself.

Pam and her vegetable pirates became an internet sensation and sparked a global movement when Pam’s TED talk inspired hundreds of communities to reclaim unused land and use it to educate, feed and inspire. There are now over 100 Incredible Edible groups in the UK and many more that span the world, radically repurposing land to grow vegetables in order to rebalance communities and their relationship with nature.