As we reach near suicidal rates of capitalism, the advertising industry has got a hell of a predicament on its hands. Can they keep selling us the dream of more? Are they going to be part of the problem or part of the solution?


Mere Mortals

Mere Mortals is totally new kind of advertising agency - no bullying, no hierarchy, more trust, better quality work, and they’re a B Corp. All of this is embedded in their code. Mere Mortals are a model to follow for the sector, if you want to know more about how it’s working, get in touch:

Good is the New Cool

It’s a book, a movement, events, workshops, and Adhel Aziz and are leading the way in showing brands that they can make money and do good and that this is the future. Get behind it or get left behind. All info on their website.

A beautiful something

In 2018 the UK government appointed a Minister for Loneliness, recognising that lack of human connection is a serious factor in mental and physical ill health.

Matthew Cook is head of people at creative agency Gravity Road, but he is also on a mission to disrupt loneliness using what he knows about pirate style storytelling.

When it comes to talking to people, with emotion, there is no place more terrifying than the London Underground. But here he is. Follow @abeautifulsomething or get Matthew on

This is the kind of advertising we do need. And he needs more people to stand up and do it too, get in touch here: