Storytelling is a hallmark of pirate history. But, the publishing industry needs an OS upgrade.

Read or Die

Hoist the main sail. Books are urgent. Stories are non-negotiable. Don't let the navy win. It’s time to read or die.

Leena Normington’s Read or Die is taking on mainstream publishing supporting independent bookstores to be better marketeers and redistribute the book selling wealth more equitably.

You can find here here, or check out her podcast


Storymix is a children's fiction development company with a focus on inclusive representation. Founder Jasmine Richards is rewriting the rules of publishing in two fundamental ways:

  • Storymix isn’t an agent, nor is it a straight publisher,; it acts more as a producer bringing in writers and storylines and blending talent to craft the perfect story

  • Of the 9,115 children's titles published in 2017 only 4% featured Black Asian Minority Ethnic characters. STORYMIX is challenging that, creating heroes for every child.


No need to explain this one…we’re the last generation who can stop climate change



Tackling the war on climate change through investment in new technology, you can read the full story here.

All Takkcap investments must meet the following criteria:

  • Be an innovative way of fighting climate change

  • Have a people first culture

  • Have a sound financial model that will generate profit

Takkcap are able to offer angel investment (£50-100k), seed investment (£100-250k) and growth investment (£250k+)

Find out more here

Extinction Rebellion

Possibly the only serious activism happening on this issue. They have three demands for the government which we fully support:

  1. tell the truth - declare a climate and ecological emergency

  2. reduce green house gas emissions to net zero by 2025

  3. Create a citizens assembly to decide on climate and ecological justice

The website tells you all you need to know to get involved. Check out their code too.


As we reach near suicidal rates of capitalism, the advertising industry has got a hell of a predicament on its hands. Can they keep selling us the dream of more? Are they going to be part of the problem or part of the solution?


Mere Mortals

Mere Mortals is totally new kind of advertising agency - no bullying, no hierarchy, more trust, better quality work, and they’re a B Corp. All of this is embedded in their code. Mere Mortals are a model to follow for the sector, if you want to know more about how it’s working, get in touch:

Good is the New Cool

It’s a book, a movement, events, workshops, and Adhel Aziz and are leading the way in showing brands that they can make money and do good and that this is the future. Get behind it or get left behind. All info on their website.

A beautiful something

In 2018 the UK government appointed a Minister for Loneliness, recognising that lack of human connection is a serious factor in mental and physical ill health.

Matthew Cook is head of people at creative agency Gravity Road, but he is also on a mission to disrupt loneliness using what he knows about pirate style storytelling.

When it comes to talking to people, with emotion, there is no place more terrifying than the London Underground. But here he is. Follow @abeautifulsomething or get Matthew on

This is the kind of advertising we do need. And he needs more people to stand up and do it too, get in touch here:

Health and social care

Wastage, needless bureaucracy and a dangerous addiction to growth means that we’re failing people on healthcare. But, mutinies are happening. Get in touch, leave comments, get the ball rolling.

Screen Shot 2019-04-19 at 20.31.04.png

Manchester pirates:

Cat Duncan Rees and Naomi Davies are leading the way with their healthcare mutiny in Greater Manchester.

Cat works for Think Local Act Personal, a charity driving personalisation which is a simple recognition that people in need of social care support, want to have a life, not a service. People are citizens first and foremost. You can read more about Cat’s take on ‘re-humanising the system’ here, or the Pod in Coventry - an incredible case study that proves positive risk taking and bravery get results.

We’re working together to create a Be More Pirate workshop for health and social care to help more people working differently.

Virtual reality collaboration

Up in Scotland Tammy Watchorn is pioneering an entirely new kind of collaboration using virtual reality software QUBE.

It might sound like the opposite of re-humanising the system, but it has been remarkable effective in getting shit done: paperwork, emails and pointless documents are cut to an absolute minimum, and having a neutral, virtual space to meet is an equaliser: everyone from admin staff to surgeons

You can read more about why it works here, but get in touch with Tam if you want to know more.

Take a stand on mental health

Ian Hurst runs a mental health organisation called We are Hummingbird. They go into companies and train people to become Mental Health First aiders - recognising that there’s still a lot of work to do in reducing the stigma on mental health. They also use music to help people express themselves and host a thriving community with tons of great playlists.

You can read more about Ian’s story here, but suffice to say he is fully pirate and has used the principle of REORGANISE: Ian and the team use guerrilla marketing and various light touch collaborations to achieve scale.

They’re open to all kinds of collaboration in the mental health space and music industry.

Contact Ian here, he’s based in the South West.